The dance challenge started by comedian Shiggy and inspired by Drake's song 'In My Feelings' off his Scorpion album quickly escalated from just simply dancing, to people jumping out of cars to and dancing beside the moving vehicle.
Then it was singer Drake who sung a song with lyrics "Kiki, do you love me" in the song "In My Feelings"...
They gave out message by tweeting, "Dear Parents, whether Kiki loves your child or not, we are sure you do!" The vehicle that hit him was being driven by a friend. and he was planning to jump out of the way but slipped on a patch of oil.
Some local authorities have imposed fines for people who undertake the challenge.
Apart from India, also the police agencies in foreign countries are motivated to come up with such warning advisories. Mumbai cops tweeted about the challenge causing harm to one's self as well as others.
It poses a grave risk, not only to the dancing driver, but also to all road users, according to Col Saeed Obaid bin Aran, director of traffic and patrols department at the UAQ police.