Interested in Technology? Add Technology as an interest to stay up to date on the latest Technology news, video, and analysis from ABC News. While there's a stand-alone IGTV app, you'll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.
Instagram just unveiled a new way to help it compete with the likes of YouTube and Snapchat. From there the CEO launched into details around Instagram's new IGTV platform, offering up a variety of stats around video consumption on the platform.
Systrom announced the launch of the IGTV platform which will have a separate smartphone app or can be watched from Instagram.
Now more USA creators can simply turn commercials in the middle of the video, beginning with those who work with original content and with longer duration, and they will simply get 55% of the ad revenue. First, Instagram is now a global community of one billion! He said that the creators are working hard for the platform, therefore it is only right that they are compensated for the content in the future.
"There's no ads in IGTV today", Systrom relayed earlier this week.
While there are some clear differences with YouTube, the most obvious one is format. Also, vertically-oriented video will take time for everyone to get used to - both 'Grammers used to filming in landscape, and viewers used to turning their phones on their sides to watch everything from YouTube to Netflix. Facebook has encouraged popular video-makers to upload vertical videos on its new platform, but it does not now share advertising revenue with creators.
All the better to create handsome, Instagram-worthy kitchen disasters that are relatable for her 25 million followers.
Instagram today announces that it will soon be rolling out IGTV, a new app specifically designed for watching long-form, vertical videos from your favorite Instagram creators.
Instagram's YouTube competitor is finally here.
Second, it's integrated fairly smoothly with other IG features - you'll be able to use stickers and filters, as well as share videos via messages. With that said, I also enjoy watching content on Twitch.
Instagram was launched just eight years ago.
In addition to trying to limit screen time, parents are concerned about user-generated content, something that has plagued YouTube for years.