The Fire TV Cube is the latest in a line of hardware Amazon sells to boost the "smarts" in your home. Apps like Netflix Prime Video, HBO, Hulu and more will give you access to over 500,000 movies and TV shows.
The smart streamer also supports 4K content at 60fps as well as HDR content.
Amazon has launched the Fire TV Cube in the U.S., with pre-orders starting immediately. This means that it's possible to ask Alexa on the Cube to "tune to CBS", prompting it to send commands to the cable box and switch to that channel.
But the FireTV Cube goes beyond online streaming.
Amazon Fire TV Cube features a simple, guided setup for Alexa voice control of your devices, giving you easy access to the vast catalog of content now available on Fire TV; including tens of thousands of channels, apps, and Alexa skills, as well as over 500,000 movies and TV episodes and thousands of 4K Ultra HD and HDR titles.
Technically speaking, the Fire TV Cube is powered by a quad-core processor (four Cortex-A53 cores) clocked at "up to 1.5GHz", Mali-450 MP3 graphics and 2GB of RAM alongside 16GB of internal storage.
Released past year, the Echo Show, as its name hints, is the first of Amazon's Echo smart speakers to feature a 7-inch touchscreen, as well as a 5-megapixel camera. Not surprisingly, Amazon is looking to sell you clothes and sell you fashion collections.
The Fire TV Cube can also show weather forecasts on the TV, order things from Amazon, make a phone call and control your smart home thermostat.
Google's Assistant software is also able to answer follow-up questions on the same topic, in a near-conversation style, but Echo as yet can not. The Fire TV Cube is a nifty smart set-top box for anybody who wants to control their home theater system with Alexa.
Although it's always listening, it's not always recording what you're saying.
Using these U.S. prices as a guide, and if we look at Amazon's current media streamer offering, we can at least make an educated stab at what the Amazon Fire TV Cube could retail for when it arrives in the UK.
For example, browsing your TV guide, scheduling recordings or playing recordings from your DVR can't be done with your voice, CNET noted. Enjoy hands-free voice control-search, play, pause, fast forward, and more.