The new Amazon Prime perk is effective immediately at all Whole Foods Markets in Florida. The more data the company has from its customers, the more it can strategically offer deals when purchases have weakened.
"Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more", Sibay said.
Sustainably sourced, wild-caught halibut steaks: $9.99/lb. Whole Foods ended its previous loyalty program earlier this month, and Amazon CEO Jeff Bezos said in April that "technical work" was being done at the cashiers to recognize Prime members. One analyst at the bank told The Wall Street Journal that grocery discounts "can go a long way toward justifying Prime membership... even at $120 a year". The discount is available today in all Florida locations, and it will roll out nationwide by the summer, Amazon says.
In Amazon, Whole Foods has found an owner that is famously comfortable spending away profits on new businesses or on lower prices. When you get to check out scan the app's Prime Code at checkout. Amazon offers 5% off purchases at the grocer through its Prime Rewards credit card. It has started to cut prices at Whole Foods. At the same time, the investment firm reported that 80% of Prime members - or 38 million consumers - do not shop at Whole Foods stores. In the USA that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more.
The online retailer has made a number of changes to Whole Foods since it bought the chain a year ago.