But with more than 2 billion monthly users, Facebook could quickly become the leader in the dating market.
At least that's the takeaway from a new dating feature the social networking giant is launching because, well, why not?
"This will be focused on long-term relationships, not just hookups", he said, to audience laughter. "And if we are committed to building meaningful relationships, then this is perhaps the most meaningful of all".
Facebook wants to take on dating apps like Tinder, and its betting on the fact that many people already use the app regularly.
Users will also be able to discover one another through common interests, groups, or events they wish to attend.
Over the years Facebook has been accused of wrecking marriages after former partners reconnected on the platform. CEO Mark Zuckerberg later endured two days of questions on Capitol Hill about Facebook's responsibilities to users and collection practices. Koum clashed with Facebook over its approach to encryption and personal data, according to a Washington Post report.
As a figurehead, Zuckerberg loves to talk about how important journalism is and how much he cares about ridding the system of fake information. I tried Match.com more than 10 years ago when nearly nobody trusted online dating and those of us who were courageous enough to try it typically lied about it since no one else was into it.
This is also why the shares of Match, the parent company of Tinder fell almost 20 per cent within one hour of Facebook's announcement.
Facebook has a mission to connect people to each other, Zuckerberg explained, and it won't stop building tools that do so. Unfortunately, if recent trends are anything to go by, Facebook may have yet another data goldmine on its hands - users are easily swayed by Facebook's lucrative, "how-bad-can-it-really-be?" offerings.
Concerns about privacy on Facebook have grown since the social network's admission in March that the data of millions of users was wrongly harvested by political consultancy Cambridge Analytica.
"There are 200 million people on Facebook that list themselves as single, so clearly there's something to do here", Zuckerberg told software developers during a presentation at Facebook's annual F8 conference. Such information is often collected when a user signs in to an outside site or app using their Facebook login. Since it started, Tinder has relied on Facebook profiles to ensure that users on the app are genuine (mostly). I would argue that it is: It's targeting people who are willing to, immediately, put their real selves on dating apps.