Free users will still have to listen to sit through the occasional advertisement and will have to listen to songs in shuffle mode outside of those 15 playlists. In order to add more control to its free service, it will now have 15 on-demand playlists, some being unique and curated based on your taste.
Additionally, Spotify said that the app would now assist users in creating their own playlists by recommending songs similar to those they've already added. Spotify says it is also reducing data consumption so users can stream more music without worrying about overages. It will also impact the battery less.
As the rumours suggested, Spotify has overhauled its free listening tier for those unable or unwilling to pony up for the premium subscription. "We think these changes will increase the number of music fans using Spotify, regardless of whether they're ready to pay a monthly subscription or not". Free users now have on-demand playlists with fifteen new playlists available. Over time, these personalisations will improve and users will be able to tell Spotify which songs and artists they like, or "hide", those they don't.
The revamped app changes that, making music more discoverable for free users.
The move is part of an effort to attract more paying subscribers.
Why bother about paying for Spotify when all the improvements are free.
"We're doing this because we know it will help us drive growth", Gustav Söderström, Spotify's chief research and development officer, said at an event in New York City. While the basic goal of the app remains the same, it has undergone various changes which would benefit the free subscriber. The ability to listen to the entire Spotify catalog on-demand with no ads and no skip limits on both desktop and mobile is reserved for Premier members.
For those who use Spotify Premium, this news is of little to no outcome.
The new service is expected to roll out globally over the next few weeks.
Originally, if one had a free Spotify account, they would only be allowed to listen to artists on shuffle, and would be unable to select specific songs to play.
Going further with playlists, Spotify is also going to build recommendations based on existing user-made playlists, which it is calling "assisted playlisting".