Best Buy said it plans only to sell the Fire TV models on Amazon's site, and no other products.
"What's new in this partnership is the depths of the physical integration between the software and the hardware", notes Best Buy CEO Hubert Joly. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.
Joly said this is another example of Best Buy partnering with the world's foremost technology companies to bring the best products to customers. The company sells devices like its Echo speakers and Fire TV sticks from its small cluster of bookstores, kiosks at Amazon-owned Whole Foods Market stores, as well as pop-up stores in malls and Kohl's locations.
Televisions with Amazon's Fire TV platform built-in have been around for the a year ago but not on the scale expected for the coming months in 2018. The TVs will be the only thing Best Buy lists on Amazon.
Amazon (AMZN) and Best Buy (BBY) have formed a multiyear partnership to bring Fire TV Edition smart TVs to customers in the US and Canada. There's a dedicated section of the home screen for Amazon Prime TV Shows and Movies, plus a nifty remote that can call up Alexa on demand.
The retailers announced today (April 18) that they're joining forces to sell televisions across the US and Canada.
Each of the TVs will also have Alexa voice assistant capabilities built-in. Tens of thousands of Alexa skills are already accessible today, allowing you to have incredible entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more.
At present, there are seemingly no plans to release Fire TV Edition smart tellies outside of the U.S. or Canada. Best Buy has been forced to invest heavily in its online presence to compete with Amazon, which has generally done a fine job of stealing sales from the big-box retailer.