Cook told Swisher that Apple could theoretically "make a ton of money if we monetised our customer, if our customer was our product".
"We've elected not to do that", Cook explained, according to Recode. In a statement posted on his personal Facebook page, he wrote, "We will learn from this experience to secure our platform further and make our community safer for everyone going forward".
Cook reiterated that privacy is a "human right" and a "civil liberty". In the last few weeks, as Facebook has been dealing with the fallout from fake news and now the data breach, Mark Zuckerberg and his team are in full firefighting mode. "I think the best regulation is no regulation, is self-regulation", the exec said in an interview with Recode's Kara Swisher and MSNBC's Chris Hayes. "However, I think we're beyond that here", said Cook. In 2016, the US Department of Justice had ordered Apple to create a custom firmware that would allow investigators to circumvent the company's security features.
In an interview to Recode/MSNBC, Tim Cook was asked what would he do if he was in Mark Zuckerberg's shoes and he responded: "I wouldn't be in this situation". I think, in general, technology is an increasingly important trend in the world.
However, Cook appears to have worked out that Apple's target market is not right-wing neo-conservative Christians in the United States bible belt, but young upwardly mobile kids in cities who have more money than sense and know little about technology.
The Cambridge Analytica data breach is one of the biggest incidents of its kind, where the data of more than 50 million Facebook accounts was collected and shared. Lawmakers have also floated tougher rules on the company and two Congressional committees have formally invited the Facebook CEO to testify. Everyone from regular users to Apple's CEO Tim Cook are weighing in on the matter.
Apple's initiative is timed ahead of Europe's upcoming GDPR data privacy law, which will tighten up rules that companies have to follow when dealing with users' personal information.
You're the product." Zuckerburg had mocked Cook's ridiculous concept by saying, " What, you think because you're paying Apple that you're somehow in alignment with them?