Pressing the "Try now" button instantly loads the game on your phone and you can play it right away. As such, "You can now see what playing a level or two of Clash Royale, Final Fantasy XV: A New Empire or Panda Pop is like without having to go through the usual install procedure".
Games that are supported by Google Play Instant show a "Try now" button along with the Install button on Play Store. If that's the case, it could really have a huge impact on how people find and play new games - meaning Google could have another advantage on drawing developers to Android over iOS.
While it's safe to say that installing an app isn't a big barrier for most mobile users at this point, there's definitely something to be said for letting players experience a game before giving up valuable storage space to a full install. But it's also a competitive field where one hit can make or break a company.
The tool can also perform text detection on an image, which can be extracted and used for other purposes, like copying the visible words into a document in another app. Google Lens even includes the ability to create a contact from a photograph of a business card, automatically filling out details displayed on the card. Offering a way for users to try them out before downloading could help boost the number of users.
"What we're seeing from the Play Store is a 4-19% increase in new players".
For now, instant apps will only be available to a select group of game developers as part of a closed beta program. Later this year, it will be opened up more broadly, and it will be available to app developers as well as game producers.
Behind-the-scenes, the Instant Apps framework now better supports games with a higher 10MB APK size limit, progressive download support for executable code and game assets, and support for NDK and game engines. The latest update version is 2.2.118 in the Google Play Store.
In addition to finding these titles in the Play Store, you can also check them out under the "Instant Gameplay" banner of the new Arcade tab in Google Play Games.