The New York Times says the move expands a previous Amazon effort started past year, when it offered Prime discounts to people with Electronic Benefit Transfer cards, used to distribute aid for food purchases. The service counts tens of millions of Americans among its customers (the program is used by nearly half of USA households by to some estimates.) It has made Amazon's e-commerce site even stickier among members, who ramp up use as they look to get their money's worth.
Amazon's move may affect Walmart, who's favored by low-income customers.
The discount is substantial: Amazon asks these lower-income customers to pay $6 a month.
Amazon has been working to offer more services for lower-income shoppers, including discounted Prime memberships and Amazon Cash.
The program aims to give people who might not otherwise be able to afford it access to Prime.
Regardless of the larger retail battles being waged, are cheaper $5.99 Amazon memberships actually a good deal for poor people?
Perrine said his company spoke with customers who enrolled in discounted Prime to get a better idea of how people use the service.
The Prime members will still receive benefits of full paying members such as Prime Video, Music, Photos, Reading, Audible channels, Prime Now, and even free same-day and one-day shipping.