Salon said they made a decision to add this alternative to recoup lost ad revenue when visitors use an ad blocker. It mines for digital currencies by using the computer power of unsuspecting web users, reports BBC News.
However, visitors and users have gradually started to use ad-blockers to suppress unwanted ads - this trend has trickle down effects on the pockets of the website owners. Even though Salon assures it will decrease CPU usage if it detects your computer using too much power, it could still have a significant impact on your machine.
Noisy fans screeching into action when you visit the Salon website? Mooching off unused CPU is a novel approach-one that could either have huge financial benefits or do damage to Salon's reputation. "This includes forums, small community sites where users happily give something back and, of course, porn sites", a Coinhive representative said in an email. Others ask permission, which is now the case for Salon. While Salon's mining might not lock your computer up, I still wouldn't want it running in the background, especially if I were away from a power outlet.
"We've noticed you're using an ad blocker", the popup reads.
Salon said the process only takes place when readers are on Salon.com, and the website will not gain access to readers' personal information or files.
One called Steemit actually launched its own platform to pair with its coin, and users there built up a healthy, cryptocurrency-centric social network, upvoting one another and earning actual money in the process.
ONLINE MAGAZINE Salon is jumping onboard the cryptocurrency bandwagon by offering its readers the option to allow it to run a crypto miner in exchange for an ad-free experience. "The principle behind this is that your readership has value both to us and to our advertisers".
Salon, one of the oldest online-only media companies in the US, has seen its revenue drop as many of its readers turn on ad blockers.
It's an alternative way for Salon to pay its costs, and - quite frankly - may turn out to be more attractive to some people than taking the risk of allowing ads to appear.