In addition, Google has also announced to bring AMP tech to Gmail, to make mails more connected and creative for mail's senders and receivers. But there's a downside as well, that can't be ignored. In a sense, it's exactly like Google Search, but the underlying pages are mobile-optimized, really fast and use a fraction of the data and bandwidth that normal web pages would.
Ladies and gentlemen, meet AMP stories.
"The mobile web is great for distributing and sharing content, but mastering performance can be tricky", it added. And it looks like more Stories clones are the way to go. Most importantly, Google AMP Stories are meant to be engaging and fast, sparing the reader from lags and loading circles. While the format's early adopters include publications such as Cosmopolitan, People, and Wired, it's available for others to try on their own Web sites, he added.
Google has launched its AMP "Visually Rich' stories today which are similar to Snapchat's stories format". The feature, called AMP for Email, will allow developers to make emails "more interactive and engaging".
On Tuesday, Google is debuting a new technology that enables senders of emails to automatically update the messages they send with fresh information - after they've landed in your inbox, and perhaps even while you read them. It will let users take quick actions like RSVP to an event or schedule an appoint right within Gmail itself. "AMP for Email will also make it possible for information to easily kept up-to-date, so emails never get stale and the content is accurate when a user looks at it", Aakash Sahney, Product Manager, Gmail wrote in a blog post.
According to the post, Pinterest, Booking.com, and Doodle are already working with AMP for Email.
At the moment, the AMP email software has been designed specifically for companies that use email marketing to reach out to customers, but the capabilities are expected to be expanded in the coming months.
With its incipient ad blocker and a new email format, Google is closing one marketing door and opening another. The specs for the feature are available now, and support will roll out to Gmail later in 2018.