For world-class players, time isn't a factor to make a significant impact, and Alexis Sanchez is definitely proving that by taking apart the old and setting a new record in less than a month at Man Utd.
"This trade generated some interesting social media stats", Woodward said.
Reflecting the nature of modern transfers and how clubs assess their performance, Woodward also told investors that Sanchez's signing led to the club's most shared post on Instagram, Twitter and Facebook.
Woodward had earlier said in a statement accompanying the release of the accounts: "Our solid business model has allowed us to invest in the future of the club with the extension of Jose Mourinho's contract as manager and the acquisition of Alexis Sánchez".
According to reports including the Metro, Sanchez admitted to dodging a total of €983,443 (£874,810) during his time at Camp Nou, evading the Spanish tax authority by concealing what he earned through image rights whilst in Catalonia.
The Donald Trump administration passed legislation this past year that altered corporate tax rates within the United States, and MUFC took a hit as a result.
American-owned United said an exceptional "accounting write-off of £48.8 million" had been made with the USA corporate tax rate set to tumble from 35 percent to 21 percent following Trump's substantive enactment of U.S. tax reform in December.
Wages rose in the period due to the club's return to the Champions League, which triggered extra payments in players' contracts.
Total revenue for the quarter was up almost four percent from previous year to £163.9 million.
The Premier League is aiming to build on the record £5.14 billion three-year domestic television deal with Sky Sports and BT Sport, which runs until 2019.
Manchester United have recorded a second-quarter loss - but it will not affect the club in terms of competitiveness or financial fair play.