The service starts Thursday. He noted that most customers already have a method of ordering online, such as Instacart and Postmates, and that Amazon's service is limited to Prime members in Cincinnati; Dallas; Austin, Texas; and Virginia Beach, Virginia.
While it's free to receive your groceries in two hours, if you're in a rush to scarf something down, you can pay $7.99 to rush-deliver your groceries in one hour flat, on orders of $35 or more.
In a press release, Amazon says that the rollout will begin in these four cities, but that it plans to expand across the USA later in 2018.
Being able to order groceries and have them delivered within two hours would go a long way toward dealing with the convenience factor.
The Whole Foods Market in Midtown New York is seen on June 16, 2017. "This provides consumers with what they value above everything else - freedom to choose the channel that most suits their needs, be that physical or online". While some customers may personally feel like they also spend billions at Whole Foods, Amazon promised to bring down the high prices of the popular grocery chain. And in several cities, Prime Now delivers goods from regional or national retailers, partnerships that, in Seattle's case, include Bartell Drugs and PCC Community Markets. Amazon has announced the new expansion of its Prime Now service, which is available in certain markets where ultra-fast deliveries for certain items are possible.
Amazon dropped rates on few things at the 457 Whole Foods markets in the United States after the contract concluded.
Amazon will kick-off its purchase of Whole Foods in grand fashion. Amazon is now the number one online seller of groceries, accounting for 18% of total sales, a Packaged Facts report notes.
Neil Lindsay, VP of worldwide marketing at Amazon, will take on most of Greeley's former responsibilities at Prime, according to a source.
Greg Greeley, VP of Amazon Prime and delivery experience, recently told some employees he'll be spending more time at Amazon-owned Whole Foods, focusing on the two companies' integration, CNBC has learned.
Barclays analysts, meanwhile, have closely followed Whole Foods in-store developments.