And the day after the Super Bowl matchup is set, that's the factory's Super Bowl. The game is expected to draw more than 100 million viewers and be among the most watched programs in human history.
Can't wait to see what they've cooked up this year?
"As an organization, the Minnesota Vikings constantly look for innovative strategies that provide the best fan experience possible, and SMT's in-stadium solution is the ideal complement to our new video boards", Allen Wertheimer, Senior Manager of Production for the Vikings, said in a statement. Luckily for players and fans, the game will be played indoors.
The Super Bowl is also one of the few times people actively tune in to see commercials.
Kirkwood noted that the Super Bowl would be shown across four channels, three on satellite broadcaster Sky and the other on the terrestrial BBC.
Like all parties, decoration possibilities are seemingly endless, but not every budget will allow you to go all in on decorations specifically tailored toward the Super Bowl.
"We'll be lucky if we get half as good a game as past year".
The Twin Cities and surrounding area are no stranger to hosting big events.
"The toughest hurdle for the sport to challenge the likes of cricket and rugby in the United Kingdom is the perception that "there's too many breaks in play", Bullick told Reuters before boarding a flight to Minneapolis, where he was predicting an Eagles win.
Assuming Super Bowl LII has the same ratings as last year's game (111.32 million), that percentage translates to 19.7 million people. The conceit of the ads was that they posed as ads for faux reality shows "Teensy House Buyers" and "Real Awful Moms", only to have a tank come rolling in and destroy everything.
"But then if you and I had spoken 10 years ago, I wouldn't have necessarily predicted that we would have had 29 out of 32 teams playing in London, and us playing at the new Spurs stadium and having played more than 21 games at Wembley". It's a really great opportunity for me and everyone on our team.