"They are like animals", one customer told French media. "We were on the verge of calling the police".
Hysterical scenes were filmed in several supermarkets across the country operated by the Intermarche chain, which offered massive discounts on jars of Nutella. France may be headed for a Nutella shortage after this sale clears all the shelves!
Intermarché supermarkets offered a whopping 70 per cent discount on the delicious hazelnut spread, bringing the price down from €4.50 (£3.90) to €1.40.
Video online showed people stuffing large bags with the jars as they knocked over stands of other products.
At one store, all of the jars of Nutella in stock had been snapped up within 15 minutes, the newspaper reports.
"It was a real disaster; two-hundred people were outside waiting for the supermarket's opening", one employee at a store in Metz, northeast France", told CNN.
Other stores throughout the region reported the same kind of "riot scenes".
"A woman had her hair pulled, an elderly lady took a box to her head, another had a bloody hand", the unnammed shopper was quoted as saying. Ferrero, the company that produces Nutella, decried the incidents and distanced itself from the supermarket chain.
Meanwhile Ferrero, the company that manufactures Nutella, has said on Twitter that Intermarché made a decision to introduce the special offer on its own and that the company was unhappy about the "confusion and disappointment" it's caused. "We deplore the consequences of this operation, which create confusion and disappointment in the minds of customers".