With the news, Snapchat is abandoning one of the features that made it both distinctive and frequently frustrating for brands: its insularity.
To do this, you need to dive into the Discover part of Snapchat, and look for a story you'd like to share.
It is expected that this new feature will go live to users running the redesigned Snapchat app, also there will be test carried in markets like Australia and Canada.
These traditionally disappear after a day, but Stories shared outside of the app will be available for 30 days, Snapchat confirmed.
Snapchat, the famous video sharing mobile app will soon be viewable on the web.
Snapchat has updated Stories-it's now easier to share your stories even with people who don't have or use the app.
However, the platform has come under increased pressure in the previous year from Facebook and its range of services - including Instagram and WhatsApp - which have collectively introduced similar features to Snapchat, including their own version of Stories, to entice users to their own platforms.
When you choose to share elsewhere, Snapchat provides a link to your Story on the web. At the very least, it'll inform you who to block or report.
They help Snapchatters discover and identify interesting Stories more easily.
The update also means that journalists will be able to embed Snapchat Stories in articles, so you're probably going to see a lot more snap-laden listicles going forward.
Official Stories will be available outside of Snapchat for 24 hours.
It now has more than 178 million daily active users. Stories that appear in Search typically appear in the order of what's relevant to you, trending, or happening nearby.
When sharing these links, you'll still have to keep their lifespan in mind.