Ford said it will invest $11 billion to create 40 new electric and hybrid vehicles that will be available by 2022. At present Ford is spending $5 billion over the five years to 2020, having increased it by $500 million last October.
Ford is planning to add 40 electrified cars to its global lineup by 2022 and 16 of those will be fully electric while the rest will be plug-in hybrids.
On Jan. 13 General Motors said it has filed a safety petition with the U.S. Department of Transportation for its self-driving Cruise vehicle.
"The 11 billion Dollars that you see means that we are betting all-in", said executive chairman of Ford Motor, William Clay Ford. "The only question is will the customers be there with us and we think they will".
Ford said it plans to start selling an all-electric high-performance SUV in 2020 called the Mach 1.
Some EV production will be done in China where Ford has EV jvs. Electrification is where the company is headed, he said.
Speaking at Auto Show on Sunday, Mr Ford said the focus would be on electrifying existing Ford models without naming any specific cars. "For us, it's not just compliance".
"If we want to be successful with electrification, we have to do it with vehicles that are already popular".
Ford's additional investment in electric cars contrasted with numerous vehicle launches at the Detroit show featuring trucks and SUVs.
Not only are Ford officials trying to develop strategies for introducing electrification vehicles in North America, but they're working to harness the largest and most rapidly growing auto market in the world - China.