To be officially announced during Facebook's F8 developer conference in May this year, the device is considered by many to be CEO Mark Zuckerberg's answer to Amazon's Echo, but according to financial news website Cheddar, the device is meant to be more than just a virtual assistant but rather serve as a link that would keep families and friends connected with each other through video chatting.
Zuckerberg wrote on a post on Thursday that the company has received feedback that public content from businesses, brands, and media have crowded people's social media feed and have left little space for personal posts where people usually interact with others.
"We feel a responsibility to make sure our services aren't just fun to use, but also good for people's wellbeing", Zuckerberg said in a post on his Facebook page.
It's easy to understand how we got here. But Facebook continues to insist that despite the fact it has numerous characteristics of a media company, it doesn't need to act like one. Which is really saying something considering that almost every leading news publication and political website in the United States has seen their online traffic steadily decrease since the US Presidential election of 2016. Former executives and Facebook investors have spoken out about how it and other social media sites might be hurting rather than helping society and users' psyches.
At the time he was talking about Russian interference and doubling investment in people to prevent it, but the language was also hinting at Thursday's announcement that gives additional weight being placed on friends and family posts over pages and businesses in news feeds.
Zuckerberg said the measure became necessary to prevent public content from overcrowding user's news feed and preventing them from staying connecting with people. Brands and news will be shown less.
Some members of Canada's media industry say they expect to be able to weather the potential setback created by the latest change to Facebook's content sharing priorities. Are you annoyed by how many unimportant posts you see in your News Feed? It says it wants your time to be well-spent and meaningful while you use the social network.
It will most likely affect them negatively.
In a note earlier this week, Wieser reported Nielsen data showing that in September - the most recent month for which this data is available - core Facebook consumption failed to grow year-over-year for a second consecutive month. But too often today, watching video, reading news or getting a page update is just a passive experience. Then it was meaningful content that provided relevant information.
As we roll this out, you'll see less public content like posts from businesses, brands, and media.
Conversation is at the centre of Facebook's new approach, according to the organization's explanation for the change.
This initiative would result in causing people to spend much less time on the social networking giant. That's because Facebook ads now produce some of the best returns on investment compared to competing social platforms.