Snap hired Rahul Chopra, former NewsCorp executive and he is now the CEO of Storyful.
The move is created to boost Snapchat's profile beyond the mobile app as Facebook and Instagram provide fierce competition to the social media app. So far, the only destination to view Snap stories is the Snapchat app.
Snapchat is trying their best for sure to increase the presence of their user-generated and professionally crafted contents across the web.
Just in case there are any Memories you'd no longer like to be reminded of, Snapchat says that you can edit the Story before saving or sharing it. Snapchat's Memories feature was introduced in July of previous year. The idea is to make Snapchat an engaging outlet for news, sports and other video verticals.
Ad rates also took another fall, and in what is an effort to combat slow user growth, Snapchat CEO Evan Spiegel announced that the app would undergo a redesign. Effectively, Snapchat's Stories Everywhere product is aimed at making it easier to discover videos shared in the app on other websites and apps. If Snap were to give access to this content, that could be monetized, giving Snap additional revenue and also sending positive signals to the company's investors.
According more than 200 million people use Instagram Stories every day.
What do you think of Snapchat's new Stories Everywhere feature? Despite snapchat stories lasting only 24 hours, it was only visible on Snapchat which meant you had control over who saw the story (he/she would have to be on your Snapchat profile).