A few weeks ago, Apple revealed that several of Facebook's products made it to the Top 10 Most Download Apps of 2017. "Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video", Tamara Hrivnak, Facebook's head of music business development and partnerships, said in a statement. Over time, this could expand to users being able to access the archives of UMG music as part of the social platforms.
In a deal that is the first of its kind, Universal Music Group and Facebook have announced a partnership.
"There is a magnetic relationship between music and community building". Users can easily opt to watch music videos on YouTube for free, potentially making it more hard to convert some of its users into paying Remix subscribers.
"This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing - they thrive together", said Michael Nash, the label group's executive vice president of digital strategy.
What does this mean for Vevo, the music-videos service whose main distribution channel has been YouTube, but whose deal with that platform is up for renewal in 2018 - just as (it seems) Facebook is planning to do a lot more with music video in various forms? The move will soon bring UMG's music catalog to Facebook, Instagram, and Oculus. The service will include on-demand music streaming - similar to Spotify - and offer video clips.
For years, artists have complained that streaming services don't adequately pay them for their music.
By moving to appropriately license music on its platform, Facebook is also opening the door for further control on user-generated content.
Earlier this month, Facebook released its own collections of songs and song effects.