It does not require a Facebook account, which makes sense, considering USA federal law says children under the age of 13 can't have a Facebook account. Kids can also access a library of child-appropriate GIFs, frames, stickers, masks, and drawing tools.
Messenger Kids will also be exclusive to the USA for now, and Facebook also claims that the app will be fully compliant with the Children's Online Privacy and Protection Act or COPPA, the federal law that shields children from online abuse and exploitation.
Messenger Kids, launched in the USA yesterday, requires parents to set up an account for their child rather than letting youngsters open their accounts themselves.
"It's hard for them to grasp concepts like privacy, who is using their data, or insight into how they might be manipulated through persuasive design - and they are really just starting to build awareness about their identity, role in relationships, and morality", she said in an e-mail. Preteens and teenagers already flock to YouTube, Instagram, Snapchat and Musical.ly, general interest sites whose policies state that they are not for use by children younger than 13.
He said the company was failing to act responsibly despite having assured the government that it would not target its service at children, who can only use the main social media website if they are over 13.
It's important to note that signing up for the app doesn't require your mini me to actually make a Facebook profile, so strangers can't look them up.
And as parents struggle to get their children to stop staring at their tablets and smartphones, they're wondering if messaging apps are worth the convenience. The app requires an adult with a Facebook account to set up the app for his child.
While another user tweeted "Facebook is DOWN, Messenger is DOWN #facebookdown #messengerdown Tell twitter because facebook won't work!" Facebook's safeguards have made it more hard for strangers to contact a child, they said. "They want a level of control over their kids' digital world that is similar to the level they have in the real world". According to a release, Facebook plans to release the app on other platforms such as the Amazon App Store, and the Google Play Store. The service will not allow for the children to add their own friends or even deleting messages - only parents can do that.
This is why Facebook as well many other social media companies forbid and prohibited the younger kids from joining.