After launching its video-streaming service Prime Video in December previous year and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be).
Singapore will be the first country in Southeast Asia, and 16th globally, to launch Amazon Prime.
After the news of Amazon cutting its free shipping offer to Singapore, the company has announced that Singaporeans can sign up to be members of Amazon Prime, which offers free global shipping and access to video streaming, among other things.
These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore.
According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free worldwide shipping on orders above $60.
Another service available to Singapore's Amazon Prime subscribers is video streaming.
The local Prime membership benefits do not apply to items bought on Amazon websites in other countries, however, and customers with existing US Prime memberships can not convert them to local ones.
As Singaporeans are more "hyper-connected and mobile-first" users, this service was designed for Singaporeans in mind. Amazon Prime is also available in India and Japan, so its Asian penetration is growing quickly to encompass a large portion of the fast-growing region.
Amazon.com will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine USA cities, including Seattle, looking to win orders from competing arts-and-crafts marketplace Etsy.
Amazon Prime International's vice-president Jamil Ghani said more benefits will be added over time for Prime membership here. From this week, however, it is offering its full Prime bundle which includes free worldwide shipping on orders over SG$40 and subscriptions to its Prime Video service and Prime Twitch offering.