"Safe Browsing warnings will appear on apps and websites leading to apps that collect a user's personal data without their consent", explains a security blog written by Paul Stanton of Google's Safe Browsing Team.
In announcing plans for the expanded enforcement, Google also published new guidance for developers on how Android apps on Google Play should provide disclosure and handle personal user data.
Not that these weren't available in Android until now, but Google's app provide a single space to get all the tasks done related to data consumption and management.
Recent research by Yale University's Privacy Lab and Exodus Privacy showed that three quarters of Android apps contain trackers that collect user data for targeted advertising, to glean their locations, and to analyse behaviour. And now, it's launching a new app entirely dedicated for the same on Android platforms. Additionally, the app also features a big button at the top of the screen that will cut down all the background consumption of data on your device. Notably, these new guidelines will prevent apps from collecting user data which is not necessary.
The changes reflect an update in August to the Personal and Sensitive Information section of Google's Developer Policy Center. This will help to crack down on malicious apps, including those from third-party sources that would previously go unnoticed by the Safe Browsing service. Interestingly, it does not matter whether apps are featured in Google Play or they come via other marketplaces. They will also have to expressly ask for consent to share the data; while also highlight how the information will be used.
New and existing applications will have 60 days to conform to these new rules, or developers risk their app displaying the new message asking for consent.