The much-vaunted Prime service - which bundles offerings like priority shipping, streaming and Kindle content in one package - is not now available, with expectations it'll come in mid-2018.
"From today, customers across Australia can visit Amazon.com.au and shop from millions of products across more than 20 categories with benefits such as everyday low prices and fast delivery options", the company announced.
Customer orders will be fulfilled from Amazon's new fulfilment centre in Dandenong South, and Amazon also has corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra that are home to more than 1,000 employees.
Analysts remain split over whether Amazon will open a warehouse in New Zealand.
As part of the launch, Amazon said customers can get free delivery on eligible orders above $49 that are sold by Amazon, and a one-day delivery service is available in select areas across the country.
While Amazon has been busy hiring for its music offering since before June, filling the roles of Music Curator, Senior Music Curator, Senior Marketing Manager, and Head of Digital Music, Amazon Music Unlimited won't launch until early 2018.
"My main take away [from meeting U.S. retailers] was that Amazon's key advantage is that its strategy is driven by data, not gut feel, and the key source of this data is the Marketplace". "The Aussie retailers breathe a sigh of relief as they realise that the range is bad and the prices are exactly the same".
"Amazon had paid no taxes on retail in 23 years, they have never made a profit in retail in 23 years and they never will".
Amazon has already secured a rich range of Australian and worldwide brands (including Bonds, Sol-Sana, as well as Puma, Lego, L'Oreal; and Sonos) available to consumers as part of the local marketplace launch.
"By tapping into our global experience and decade of learnings, we are excited to help Australian brands and retailers thrive in what will be a new retail paradigm in our market", Fowler says.
Chairman of the Australian Competition and Consumer Commission Rod Sims last week said the arrival of Amazon would be good for consumers, but less so for incumbent retailers. Small businesses selling on Amazon Marketplace globally have employed more than 600,000 people to support their Amazon activity.