Bloomberg reports that he is the first person to reach the $100 billion (£75bn) milestone since Bill Gates in 1999. In fact, the latter had amassed just over $90 billion back in July, temporarily wresting the mantle from the former Microsoft CEO and chairman before regaining it once again in the last few weeks.
Online purchases for the day are up 18.4 percent over past year, according to data from Adobe Analytics, and investors are betting the company will take an outsized share of online spending over the gifting season.
The founder of the world's largest e-commerce company made almost United States dollars 2.4 billion on Friday alone. Bezos's fortune grew tremendously this year and on Thursday, registered the highest surge, accumulating $32.6 billion to his name as shown on Bloomberg Billionaires Index, the daily ranking of World's 500 richest people.
Bezos' unprecedented explosion in wealth is impressive, but somewhat damaged by his reputation for not giving to charity as much as his peers, like Gates and Warren Buffet. Unlike Gates, Bezos has given very little of his fortune to charity so far.
By comparison, Bill Gates' current estimated net worth stands at a paltry $86.8 billion (£65.1bn).
Bezos surpassed Gates in October as Amazon delivered better-than-expected quarterly profits on the back of its ultra-successful web services arm of the business. It will also be interesting to see whether or not he will announce anything significant in the way of philanthropic endeavors in the short term.