"Accordingly, you may wish to perform additional research for information about this property when making your travel plans", the warnings read. "We do believe the first version of this badge is created to be a catalyst for consumers to do additional research outside of TripAdvisor if our reviews may not readily communicate issues related to health, safety and/or discrimination issues, and spur a traveler to do a keyword search in TripAdvisor reviews".
In a statement, TripAdvisor said they will also be reviewing news reports and that more businesses may be hit with the badges.
A TripAdvisor committee will be reviewing badges to determine if they need to be kept attached to a business beyond the initial three months.
Additionally, TripAdvisor's highest recognition, the 2017 Traveler's Choice award badge, remains on clear display directly below the red message, which could add to potential confusion or perhaps downplay the intended severity of the new badge. "'No, we're not going to call the police, ma'am, '" she recalled in her conversation with the outlet. The company did an inventory of reviews posted in the previous year and found "thousand of issues come up about health and safety and discrimination", he said. Kristie Love from Dallas said she was raped by an Iberostar security guard in 2010, but staff refused to call in authorities.
The Journal Sentinel reports that after TripAdvisor deleted Love's post, at least two more women were sexually assaulted at the same resort complex. The website had allegedly deleted earlier previous warnings about the resort, on the basis that the reviews were not "family friendly". "Several additional hotels in Mexico-including Iberostar Paraiso Lindo and Grand Vellas-were given a similar warning after reports indicated they had issues with "tainted alcohol and sexual assault".
He also said the badges were meant to inform people, not punish the hotel. "So, our new email communications will clearly articulate the phrase or sentences that are in violation of our policy, inviting the reviewer to make edits and resubmit their review", the TripAdvisor rep told The News.
Forum posts are regulated differently from reviews in that they do allow hearsay.
Now, users will be told exactly which part of their review violates guidelines.