In fact, it's not even close.
But tomorrow, no matter what convention you adopt for writing the day and the month, it will be 11.11.
The shopping day raked in an impressive $17.8 billion, and this year has some wild offers including a lifetime supply of alcohol for $1,673.
Single's Day started as an obscure "anti-Valentine's" celebration for single people in China back in the 1990s, but it has spawned into the world's biggest online shopping day after Jack Ma, the billionaire owner of shopping giant Alibaba spotted an opportunity. And a year ago, it took the Chinese e-commerce giant a full hour to reach $5 billion in transactions.
Alibaba said gross merchandise volume (GMV) exceeded 10bn yuan (£1bn) in a little over three minutes and the total had reached 19.1bn yuan in under six minutes - more than the entire day's sales in 2012. With more global brands participating in the holiday with deals, sales could be much higher than a year ago, according to Squali. This year, Amazon recorded a record $1 billion in sales for its made up holiday and it was the largest single day for sales in the company's history. In the first hour of Singles Day previous year, about 175,000 hours per second came in.
About 97 percent of sales in the first 30 seconds of Singles Day were through mobile devices.
Other retailers will be trying to replicate Alibaba's success on Singles' Day. JD.com has also partnered with Walmart to help fill customer's orders, which could lead to an increase over last year's $60 million in sales for Single's Day, Squali said.