Announced by Uber's chief product officer Jeff Holden at this week's Web Summit in Lisbon, the company is also partnering with officials in Los Angeles and developers Sandstone Properties to build rooftop landing pads on skyscrapers in the city for its proposed fleet of flying electric vehicles.
Uber plans to use flying cars as (possibly autonomous) taxis that will zip around picking up and dropping off passengers like aerial versions of today's Uber cars, so coordination will definitely be required.
Rather than offering the service as a luxury product (trips to Coachella Valley from Los Angeles cost passengers $4,170 each way), Uber envisions UberAir as a commuter option, with fares comparable to taking an UberX vehicle ride.
"Our target, and this is ambitious, but I think it's very achievable, is to make this less expensive than driving your own auto", Jeff Holden says.
The ride-hailing giant announced it had reached an agreement with Nasa to develop systems for managing low-altitude flights.
But an UberAir ride above clogged highways would take just 27 minutes - at a price that's competitive with the same journey using UberX. Since then, Uber Elevate has been working on plans to bring a flying taxi service to Dallas-Fort Worth and Dubai. "Uber is actually trying to put this new air traffic system into production".
Although this is a somewhat ambitious undertaking, Uber has said it plans to develop the software needed to manage flying cars, rather than building its own aircraft.
It is the first time that has formally partnered with a federal US agency.
Earlier this week, driverless auto competitor Waymo - a project of Google's parent company Alphabet - announced that it has launched autonomous vehicles without backup humans on board, the first time that had been done.
Not content to flood city streets with self-driving vehicles, tech company Uber is now looking to the sky as well.
"UberAir will be performing far more flights over cities on a daily basis than has ever been done before".
The contract with Nasa comes as Uber appeals against having its London taxi licence revoked over safety fears. "Like literally pushing a button and getting a flight becomes cheaper than driving your own auto, seriously", said Jeff Holden the Chief Product Officer for Uber.