PowerbyProxi has has attracted previous global investment from the likes of Samsung after developing around the Wireless Power Consortium's future Qi wireless charging standard. For several years, Apple has been behind its biggest rival Samsung and other mobile phone companies that have offered wireless charging in some of their devices. Apple SVP Dan Riccio confirmed the acquisition.
Apple's Senior Vice President of Hardware Engineering Dam Rocco, "quoted that PowerbyProxi's team will be a great addition to Apple works to create a wireless future". Neither company has revealed the value of the deal. We're founded in New Zealand, and closely connected to The University of Auckland where we have access to the world's best and brightest wireless power research engineers and leaders. Until that happens, it's a safe bet third-party charger makers will be watching closely to see if Apple decides it wants to make a proprietary wireless charging solution instead.
Highlighting their product offering is the Proxi-Module platform; a modular wireless power and data transfer system designed for high-power applications.
"The team and I are thrilled to join Apple".
Wireless charging works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie, available from Apple Authorised Resellers.
Right now, it's still unclear how exactly the startup will help a very large tech company like Apple in its tech ambition.