Apple Pay has now expanded to Denmark, Finland, Sweden and the United Arab Emirates, as promised earlier this year. Only 27% of eligible iPhone owners have ever used Apple Pay and only 8% use it every week, according to payment systems consultant First Annapolis. Apple Pay in Finland and Sweden is now supported by Nordea and ST1 bank.
The update means passengers can pay for their tickets, seat selection, travel insurance and other ancillary purchases using the mobile payment platforms. Once the account is set up, users can make credit or debit payments with their Apple devices, using fingerprints or passwords as proof of identity.
Bailey revealed that the service is launching in Denmark, Finland, Sweden, and the UAE in the next few days, bringing the total number of countries where it is used up to 20.
"Having cutting edge mobile payment platforms such as Android Pay and Apple Pay provides our customers a seamless and more efficient payment option whenever they make a purchase on our mobile app". When paying for goods and services on the go in apps or Safari, Apple Pay is compatible with iPhone 6 and later, iPhone SE, iPad Pro, iPad Air 2, and iPad mini 3 and later.
According to Apple "tens of thousands" of locations are supporting Apple Pay in the UAE.
But following an European Union directive which goes into force next year, third-party payment firms like Apple will no longer need permission from banks to access their services, and banks will not be able to charge fees for their use, according to the paper.
The Apple VP also provided a long list of new stats that speak to new retailers that are now accepting Apple Pay, and older partners that are seeing strong use of the service.