Whole Foods recently made headlines for cutting prices on a variety of popular grocery items.
Data analytics firm Thasos Group stated that foot traffic to Amazon's new grocery store jumped 17 per cent during the week that Whole Foods cut its prices, compared to the same week a year earlier, MyTwinTiers reported.
Foursquare, which analyzed the mobile phone movements of more than 2.5 million Americans, said traffic to Whole Foods was up about 13 percent the first week after the price cuts and remained up 8 percent after the second week.
Trader Joe's shoppers were shown to be defecting at the highest rate.
As of the week ending September 16, foot traffic decelerated to 4 percent year-over-year, but remained elevated relative to the three weeks preceding August 28.
Whole Foods Market's Allentown store, located in Lower Macungie Township, Lehigh County, is one of the 56 stores nationwide that have been affected by the recent data breach. Transactions on Amazon.com also were not impacted.
Among Whole Foods' competitors, Trader Joe's saw the highest rate of customer defections: on average, almost 10 percent more daily customers of Trader Joe's defected to Whole Foods in the week of the price cuts relative to the week prior. They also did not convince consumers to drive longer distances to shop at Whole Foods, said Thasos Group Chief Executive Greg Skibiski, who added that the data used for the Whole Foods competitive analysis includes 10 percent of the US population. The price reductions were insufficient to attract new kinds of customers, as the report found new customer demographics (including income levels and distance driven to a given store) largely matched those of existing customers.