Apple did not provide sales figures for its watches, but Cook said sales had risen 50 percent from the year before and that the Apple Watch was now the best-selling watch in the world. The device is actually the first mass market consumer device to feature the technology, and it allows Apple to do away with many components that a traditional SIM card would need.
There are a few stand-out Apple Watch Series 3 features that you absolutely must have. 40 Million songs can be streamed on this watch. Now that Apple Music, in all of its glory, is included in watchOS 4, you have access to all of your playlists and library. A dual-core processor which is 70 percent faster is present in this watch. The capability will be made possible by the revamped heart rate monitor that will also be included in the Apple Watch Series 3.
Both devices will get a boost from the new Apple Watch update watchOS 4. Apple also claimed that it has made its digital voice assistant faster on the watch than its precursor.
It also features a barometric altimeter that tracks activity, flights climbed and outdoor workouts, including elevation gain. Despite adding cellular antennas, a new W2 chip for more efficient Bluetooth and Wi-Fi connectivity and an ambient microphone for cellular calls.
It may have been slightly overshadowed by three new iPhones - including the mega-expensive, full-screen iPhone X - but Apple's other big announcement, the Apple Watch Series 3, looks on the surface to be a significant upgrade for the record-breaking wearable.
You can take calls with a watch with the same number and there will be a Siri support as well.
Two versions of the watch have been launched: $329 for regular and $399 with cellular. An electronic SIM has been integrated with Series 3 Watch.
The watch is believed to have as much as 18 hours of battery life, which will be huge for ultrarunners and Ironman triathletes looking to get maximum use out of the device in a day. Orders start September 15th, the watch wilkl be available September 22nd. Matched with the new Watch's sensors, the system will now alert users if their heart rate seems abnormal when not working out or exercising. Normally, this would mean either uploading a playlist to your Apple Watch, a painfully slow process, or finding some way to cart along your iPhone.