Cue said the company is also bringing several titles in 4K resolution from large Hollywood studios to iTunes. With more 4K content available than ever before from providers like Netflix, Hulu, and Amazon Prime Video (which will be debuting its own Apple TV app soon), the time was ripe for an Apple TV revision. Preorders for the Apple TV 4K will begin on September 15, and the box is set to go on sale on September 22 at two price points.
Eddy Cue, senior VP of internet software and services at Apple, speaks about Apple TV 4K during an event at the Steve Jobs Theater in Cupertino, California, on Tuesday. The new box will be available for order on September 15, Apple said.
In addition to Ultra HD resolution, the new set-top provides support for high dynamic range (HDR) video, which greatly expands the colour depth available on displays. Live sports are also coming to Apple TV later in this year. In 2015, the company unveiled a costly update with a new Siri-power remote. For more information, don't forget to check out our Apple TV 4K preview. Performance and value matter more than haste, though, so we're going to see which device has the edge for getting 4K video on your TV: the Apple TV 4K, the Google Chromecast Ultra, or the Roku Ultra. In India, the Apple TV 4K 32GB variant is priced at Rs. 15,900 while the 64GB variant costs Rs. 17,900.
The Apple TV app works seamlessly across iPhone, iPad, and Apple TV.
Apple has long had big ambitions for changing the way we watch TV.
As iTunes material can usually be downloaded to your laptop or iOS device (or perhaps internal storage on the Apple TV itself), this potentially reduces the bandwidth requirements a tad.
With Apple investing up to $1 billion in original content, though, it was high time for some fresh hardware. Additionally, Apple is promising that the latest iteration of the Apple TV will ship with the ground-breaking A10X Fusion Chip.
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